Artletic

A bold, but family-friendly bike shop

One of the big goals for this site was to keep their elite cycling reputation while making the customer experience welcoming for the average rider.

Responsive

Being a retail shop, we knew that providing an on-the-go version of the site would be important for mobile customers.

Blurred Backgrounds

Creating an immersive experience without listing and showing every one of the hundreds of products they sell was a challenge. One of the ways we accomplished this was by selecting excellent photography (from local photographers as well as those provided by the brands they carry) and letting it bleed off the edge of the screen.

Statamic CMS

Though this site is limited in size, there was still a need to be able to manage content, add events, blog entries, and more. We integrated a simple flat-file CMS, Statamic, to allow for those capabilities.

Share Content

Possibly the most innovative feature, readers can select a piece of content to share with a link via Twitter, email, or any other means they like. People that don’t own the book can follow that link and read the paragraph from which the selection was made, making troubleshooting or referencing solutions much easier.

Clean Reading Environment

Being that LiveBook is for books, the feel and clarity of the reading environment was a high priority. We worked hard to make the supporting elements (header, comments, etc.) take up as little visual space as possible while still maintaining legibility.

Interaction and Commenting

You can learn a lot from interacting with book authors and other readers. Keeping readers engaged with the content and discussion alike resulted in a true learning environment.